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Building success


Scroll down to learn about our strategic motorsport marketing tools

SCROLL DOWN

Building success


Scroll down to learn about our strategic motorsport marketing tools

Solutions 

When it comes to maximizing exposure and ROI for brands using motorsport as a marketing platform, Paul Ryan Media have a unique outlook.

While there are many tools at a marketer's disposal to tell your story - how you strategically align those tools and ensure they work cohesively is the key to success.

After a 30 year career in the sport from his native Australia to the US and throughout Europe, Paul Ryan and his team are renowned for delivering solutions, shaping positive imagery, creating opportunities and ensuring brands' investment in motorsport works.  

 

Written Word

A journalist by profession, Paul Ryan knows the pen is mightier than the sword - the written word forms the foundation for all projects - to tell your story.

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Social Media

Your own voice - the direct connection between you and your target audience. Paul Ryan Media knows what tools to use, in the right combination, at the right time.

Graphic Design

The written word, combined with attention grabbing branding - now you have a powerful tool. Paul Ryan Media brings visual concepts to life.

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Image Creation

A picture tells a thousand words. Paul Ryan Media works with photographers across the world to deliver brand images which represent the brand that are seen around the world.

Public Relations

A press release may be the campaign's foundation, but that is just the start. Our creativity is what generates results for clients across the globe.

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Video

From high end documentary productions to viral YouTube hits, Paul Ryan Media is entrusted by leading brands to direct, produce and distribute engaging video content.

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Experience


Multiple countries, Multiple brands, Multiple championships

Experience


Multiple countries, Multiple brands, Multiple championships

Paul Ryan's motorsport career started as a journalist, commentator and successful racer in his home country in Australia (even designing, building and winning aboard his own car).

Now 30 years later, Paul and his team work with major brands to demonstrate how to best use their investment in the sport to tell their story, spread their message and maximize their ROI.

From oval track speedway to Formula 1, Australian V8 Supercars to international sportscars, international open wheel single seater competition to junior driver development – Paul's background provides unique insight to his clients and helps them win on and off the track.

International experience is an invaluable asset. Paul rose to the top of the sport in Australia in motorsport marketing before attending the Le Mans 24 Hours for the for first time in 2000 and moving to the US in 2002.

He subsequently moved to Europe in 2005 where his international career took off - handling major events and launches in Brazil, Germany, Turkey, Belgium, Greece, Italy, Spain and the UK.

Upon returning to the US in 2009, Paul Ryan Media was launched and has managed ongoing local and international projects for major brands like Tequila Patrón, Michelin and Nissan. 

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What we do


Strategy is vital for success - on and off track

What we do


Strategy is vital for success - on and off track

Research

How do we start? We ask questions - lots of them. Each individual PR and marketing campaign is tailored specially to suit the client's goals and objectives. We don't do PR for PR sake - just issuing a press release isn't a "PR program". That is just one piece of the puzzle.

Plan

After the research stage, we define the messaging and the target audience. This is the key phase where the Paul Ryan Media team and our global associates from across the globe come together to create the plan which is precise, targeted and incorporates timelines and budgets.

Activation

Research and planning are vital, however, that doesn't mean we are stiff and inflexible. We are ready to take advantage of opportunities, react quickly, recast and reshape. That nimbleness is a critical factor in maximizing exposure and ROI for our clients and their marketing partners.