Using video content to communicate with your audience is an effective strategy for brands online and on via social media.
There are normally two options - high end production which takes many man hours to create, or quick cell phone video which might be timely, but lacks professional quality.
The other key factory in video quality is audio - you can have the best video in the world but if the audio quality is lacking you will quickly lose the attention of your audience.
When it came to promoting the second consecutive IMSA WeatherTech SportsCar Championship win in the GTLM class for Danish racer Jan Magnussen, Paul Ryan Media was again on hand to showcase the news to the world.
Now in their seventh season working together, Paul Ryan Media handles the on-site social media program for Magnussen’s efforts for Corvette Racing.
This is in addition to the regular race previews and post-race column which is featured on the world’s biggest motorsport website, Motorsport.com
Paul Ryan Media’s video production expertise was recognised at the 39th annual Telly Awards in 2018 for its work with Motorsport Network and ABB FIA Formula E official timekeeper, TAG Heuer.
The Inside Formula E program presented by TAG Heuer gave fans a inside look into the all-electric street racing championship.
The three-part program was filmed in New York, Las Vegas and Monaco was shown on Motorsport.com and TAG Heuer’s online platforms.
Paul Ryan Media teamed with Nissan in November 2017 to find the greatest NISMO racecar of all time via a unique poll on Twitter.
Fans voted in a series of elimination polls to select their favorite Nissan racer - a stellar line-up which included cars from Japan, Europe, the USA and Australia.
We produced the entire campaign which featured images, video and infographics for NISMO's social media platforms on Facebook, Twitter and Instagram.
Paul Ryan Media teamed up with Motorsport.com and TAG Heuer to launch the "Inside Formula E" video series leading up to the inaugural New York ePrix.
The series was created to introduce new fans to the all-electric racing series which raced for the first time in July this year.
Paul Ryan Media created the innovative #NISMOments social media campaign for Nissan in the countdown to the annual NISMO Festival - the massive fan appreciation day held each year in Japan.
The campaign highlighted the top 23 Nissan motorsport moments of 2016 in a countdown leading up to the event at Fuji International Speedway.
Paul Ryan Media worked with the the world's first all-electric international racing series - the FIA Formula E Championship to launch its new championship event in New York City.
We worked with Formula E to maximize the media exposure and public awareness of the event through:
European Le Mans Series champions Greaves Motorsport have turned to Paul Ryan Media to create a new branding profile for the 2016 season including visual identity, sponsorship documents, promotional materials and the creation of a new website.
The team is renowned as one of the most successful and professional sportscar teams in the world.
Paul Ryan Media work with Michelin to not only create the print and online versions of MIchelin Alley newsletter and website, but also the creation of video content from the IMSA WeatherTech SportsCar Championship.
Take a look at the recent video recap used by Michelin to highlight its success at the 12 Hours of Sebring. Click below to view.
Paul Ryan Media produce regular infographics for print, online and social media usage for Nissan's global motorsports programs.
These are distributed to global Nissan regional business offices, used in media distribution materials and online via social media channels including Facebook and Twitter.
Paul Ryan Media played a key role in the launch of Nissan's LM P1 program for the FIA World Endurance Championship.
The revolutionary new car was revealed for the first time in conjunction with Nissan's Super Bowl commercial in the US on February 1.
Paul Ryan Media is on hand trackside to help Michelin spread the word about its involvement in the TUDOR United SportsCar Championship.
Not only did we design and oversee the creation of MichelinAlley.com, we also create the content throughout the year.