The new Nissan LM P1 program for next year's Le Mans 24 Hour and the FIA World Endurance Championship was launched in London on May 23.

Nissan will take on Audi, Porsche and Toyota from 2015 in the most high tech sportscar competition in the world.

Paul Ryan Media played a key strategic, logistic and planning role for the launch including

  • event concept, planning and scheduling
  • media kit creation
  • video concept direction
  • creation of media assets including
  • production of executive briefing documentation
  • infographic design

The launch video and photography for the program was overseen by Paul in Japan prior to the London event which featured Nissan Chief Planning Officer, Andy Palmer; ACO President, Pierre Fillon; NISMO President, Shoichi Miyatani and NISMO's Global Head of Brand, Marketing & Sales, Darren Cox.

The event was a key part of the #eatsleepRACErepeat social media program which Paul Ryan Media also worked on with the Nissan team.